This Pedigree commercial is powerful and persuasive because it relies on aesthetic sensation. In this commercial, a dog named Echo gets adopted because of the help of Pedigree. You might remember Echo from a previous Pedigree commercial that states, “For every dog that get’s adopted, there’s one that doesn’t.” In that commercial, Echo is the one that doesn’t get adopted; however, in this one, he finally does. This message is even more powerful and persuasive than the one before because when I see Echo finally getting adopted, it makes me feel happy and makes me want to buy Pedigree so that I can help other dogs too.
Aesthetic sensation simply means visual feelings. It makes the viewers connect whatever emotion the commercial portrays to the product itself. This is a strong persuasive technique because most people are controlled by their emotions. There are many different emotions that commercials use to promote their products; however, one of the most powerful uses of emotion is turning a sad situation into a happy one. When commercials show a something sad and state that it can become happy if the viewers buy their product, they are more likely to do so.
In this Pedigree commercial, viewers see that Echo goes from being sad and depressed to happy and care-free. This draws off of people’s feelings towards dogs, man’s best friend, and not wanting to see them sad. By showing Echo getting adopted, the viewers feel a sensation of happiness and feel more inclined to buy the product because they are shown that their efforts really do make a difference.
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